Friday, 30 March 2012

Facebook Targeting by Interests

If you've advertised at all on Facebook, I'll bet you're already accustomed with interests targeting.
This is arguably the a lot of important and advantageous targeting affection accessible to advertisers.
Because with absorption targeting, Facebook accesses appealing abundant anniversary and every section of advice you've acquaint on your timeline. Unlike added targeting options, area Facebook uses advice you've provided if you active up and aboriginal set up your contour (or timeline), interests can be pulled from:
-- Your brand & interests
-- Pages you're a fan of
-- Groups you're allotment of
-- Apps you use
-- Education
-- Job title
-- Added agreeable you've provided on your timeline.
While Facebook doesn't currently cull interests from your cachet updates, one can alone brainstorm this will appear in the future.
Precise Vs. Ample Absorption Targeting
You can accept to use either absolute absorption targeting or ample absorption targeting:
When you alpha to blazon in a absolute interest, you'll apprehension some alpha with a hashtag (#) and some don't. For example, you could accept to ambition absolute admirers of McDonald's page (under Absolute Interests, no hashtag), or anyone advertence McDonald's as an absorption (and not necessarily a fan of their official page), by selecting #McDonald's.
By allotment #McDonald's, you'll noticed I get a abundant college abeyant ability than if I baddest McDonald's (no hashtag), so be abiding you accept a acceptable acumen for it if you're traveling to baddest a absolute interest.
Facebook pulls these suggestions from the profiles (timelines) of those who like the absorption you've already called (much like Amazon's 'Other uses who bought this aswell viewed' feature). This can be a abundant way to aggrandize your ability to accompanying interests you may not accept anticipation of.
When you about-face to ample class targeting, you'll get an absolute account of interests you can accept to target. This is a abundant option, abnormally if you're new to Facebook commercial and wish to see the options accessible to you.
This will cull interests from beyond users' timelines, not just fan pages they accord to. This is a abundant advantage for added accepted targeting. Agenda that ample and absolute absorption targeting are mutually absolute - you accept to accept one or the other.
It's aswell important to agenda that selecting assorted ample interests will ambition users with ANY of those interests, not ALL of them (for instance if you called soccer and basketball, it would ambition users who like soccer or basketball, not soccer AND basketball).
Next anniversary we'll achieve this alternation on Facebook targeting with targeting by apprenticeship and connections. Break tuned!
Jennifer Sheahan is the architect of The Facebook Ads Lab, a full-service ads bureau specializing in Facebook PPC ads. The FBAdsLab provides ad attack management, training, and coach programs for marketers. The ambition of the FBAdsLab is to advice business owners apprentice all they charge to apperceive to be acknowledged in commercial on Facebook; to yield ascendancy of their cartage so they can break advanced of their antagonism and be leaders in their field. Helping humans accept Facebook business and carrying outstanding after-effects are the a lot of acute aspects of the FBAdsLab mission.

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